So you’ve started a new online shop. Let’s say it’s a shoe store that sells high-heel dupes to young women with high-end taste, but not quite a high-end budget. You’ve had your store for a few months now, but very few of your shoes are selling. What could be the problem? Your shoes are great; everyone who has bought them has told you that they love them. You bought a premium Shopify theme, so you know your website looks great and you have also tried advertising your store on Google Ads. It feels like you’re doing everything right, but nothing is working.
Firstly let us tell you that you’re not the only entrepreneur with this problem. Many entrepreneurs open online shops that lead to no sales because their websites don’t inspire their visitors to buy from them. The real tragedy is in how easy it is to inspire visitors to buy from you, while so few entrepreneurs know the different tips and tricks to do so. Fret not, however, we’re gonna share all our secrets with you!
Building a website that converts visitors to clients is a crucial step for any successful e-commerce store. A well-designed and optimised e-commerce website can help attract many new clients and increase conversions, making you more money in the end. After all, that’s why you started the shop in the first place!
10 Easy steps to increase your e-commerce website conversion rate
Before we spill all the beans, we want to set realistic expectations. Website conversion rates are usually very low. It shouldn’t be close to zero, but most successful online stores convert about 5% of their visitors. The average for everyone else is between 2.5 and 3 percent. Amazon is the big boss in conversion with an 11% conversion rate. So, if you follow our instructions, don’t expect to see huge numbers. Consider growing from 1% to 2.5% and eventually more than 5% once you’ve mastered this. Now, if you’re good at maths, then you know that jumping from a 1% to a 2.5% conversion rate means that your sales went up by 150% -great right? So imagine the cha-ching at 5% and more!
Anyway, enough of that. Here we go spilling the beans!
1. Choose Your Target Audience
Understanding your target audience is the first step in creating a website that converts. Who are your potential customers if you sell high-end shoe dupes? What are their needs and desires for that shoe and your shop? When you understand your audience, you can tailor your website to meet your audience’s needs and interests.
2. User Experience
Next, you must concentrate on the design and user experience of your online store. A clean and professional design can instil trust and credibility in your visitors, while a cluttered and confusing design drives them away. Make sure your website is easy to navigate and that information is easy to find. For example, all your product categories make sense, and there’s adequate sizing information, etc.
3. Calls To Action
One of the most important elements of website design is the call to action. A call to action is a button or link that directs visitors to take a specific action, such as making a purchase, filling out a contact form, or signing up for a newsletter. Believe it or not, even if someone lands on your website to shop for the exact thing you offer, you actually have to help them buy your stuff with a call to action like “Shop Now” or “View Sale Items”. Your calls to action should be prominently displayed and easy to find, and the language used should be clear and action-oriented. websiye
4. Mobile Responsiveness
Another important aspect of conversion optimization is mobile responsiveness. With the increasing use of mobile devices to access the internet, your website must be optimized for viewing on a variety of screen sizes and devices. A mobile-responsive website will ensure that your visitors have a positive experience regardless of how they access your site. You don’t want to irritate your website visitors by preventing them from navigating through your store because your website only works on laptops and computers.
5. Search Engine Optimization
In addition to design and user experience, your website should also be optimized for search engines like Google. Search engine optimization (SEO) is the process of improving the visibility of a website in search engine results (Read more about it over here https://jckfrut.co/optimise-your-website-for-page-1-google-rankings/). You can do this by incorporating relevant keywords, meta tags, and alt tags, and building backlinks to your website.
However, if you really want your website to excel in converting your visitors into customers, you have to go beyond the basics of design and optimization. Here are a few additional strategies that can help increase conversions to your online shop:
6. Website Copywriting
The words you use on your website significantly impact how visitors perceive your brand and their decision to take action. Use persuasive language and storytelling to connect with your audience and make them feel like your product or service is the best solution for their needs.
7. Create a Sense of Urgency
You can encourage visitors to take action before it’s too late by creating a sense of urgency. This can be done by highlighting limited-time offers, emphasising the benefits of acting now, or creating a sense of scarcity (e.g. “only 2 pairs left”).
8. Use social proof
Social proof is the idea that people are more likely to take action if they see that others have taken the same action. This can include customer testimonials, trust badges, and even the number of people who have already taken advantage of your offer. This is a major key for an e-commerce store. We suggest you work really hard at this. You can include customer reviews and ratings for every product, Utilise social media to showcase customer interactions, or partner with influencers in your industry to showcase your products and build trust with their followers.
9. Optimise your forms
Forms are an essential part of any website, but they can also be a major source of friction. To minimize friction, keep forms as short as possible and only ask for the information you absolutely need. Also, consider using a form-filling tool to make it easier for visitors to fill out forms.
10. Make it easy to contact you
A clear and easy-to-find contact page can help build trust and increase conversions. Make sure your contact information is prominently displayed and that visitors can get in touch with you in a variety of ways (e.g. email, phone, and social media).
11. Make the Purchasing Journey Easy
The checkout process should be as simple and streamlined as possible to reduce friction and increase conversion rates. Help your customers by showing them products that are similar or related to what they added to their cart or wishlist. Your customers should be able to see detailed images of the products and read clear, concise product descriptions.
Are you Ready to try it yourself?
It’s important to remember that building an e-commerce website that converts visitors to clients is an ongoing process. You should constantly test and optimize different aspects of your website to see what works and what doesn’t. Use tools like A/B testing to see how small changes significantly impact conversions. Track and analyse data from your website to see how visitors interact with it. Use tools like Google Analytics to track visitor behaviour and understand how people find and interact with your site. This data can help you identify areas for improvement and fine-tune your website to increase conversions. If you follow our tips, you can build a website that attracts new customers and increases conversions, which means more money in your pocket!
Now we know that all the work we just mentioned may seem a little too overwhelming for you. So if you’re looking for a buddy to help you out with some of the above, give us a shout here. We’ve helped brands formulate exactly who their Target Market is, we’ve shot some great brand-elevating content and we’ve made awesome, unique websites for businesses that want to beat their competition.