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A person taking a picture of their starbucks cup

How Starbucks used a Loyalty Program to Boost Customer Retention – and what your business can learn from it

For businesses in highly competitive industries, customer retention is a tough nut to crack. Acquiring new customers is expensive, highly competitive and brand loyalty feels harder to maintain in a world where there are a ton of options for consumers. But then there’s Starbucks—one of the most successful brands when it comes to keeping customers engaged, returning, and, most importantly, spending.

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H&M storefront in a large mall

How H&M used an Online Platform to Evolve in South Africa

When Swedish multinational fashion retailer H&M first entered the South African market in 2015 (feel old yet?), it brought its world renowned mix of trendy & affordable clothing to major malls across the country. But local fans of the brand quickly realised something was missing: unlike in many other countries where shoppers could browse their collections, check stock availability, and order items online, South African shoppers had no digital access to H&M’s catalogue.

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Jaguar logo rebrand marketing youtube advertisement screenshot

Jaguar Rebranding: Marketing Campaign Gone Wrong?

The iconic British luxury carmaker has decided to shed its traditional skin and adopt a new logo and entirely opposite marketing direction, all part of its pivot towards an all-electric lineup. This decision has been met with much ridicule, but was that the point all along?

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MKBHD Panels App Backlash

A Spectacular Failure: Lessons from MKBHD’s App “Panels”

Launching a new product can be a defining moment for any brand. Done right, it can elevate your standing in the industry, build trust with consumers, and ensure long-term success. Done wrong, it can alienate your existing audience and harm your brand’s reputation. Unfortunately, the recent launch of “Panels”, a wallpaper app from popular tech YouTuber Marques Brownlee (MKBHD), offers a masterclass in what *not* to do when launching a product

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Free Website Audit

Boost Your Online Presence with a Professional Website Audit

More often than not, what a business needs isn’t a full overhaul but a strategic audit of their existing website. A website audit is like a health check—it digs into the details, finding what’s working, what’s not, and how to fix it. If your business feels like it’s hit a plateau online, here’s how a website audit could help you move forward…

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How To Build A Strong Brand

How To Build A Strong Brand

Building a good brand for your business is crucial if you want to establish a strong presence in the marketplace and create a lasting impression on your customers.

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