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Jaguar logo rebrand marketing youtube advertisement screenshot

Jaguar Rebranding: Marketing Campaign Gone Wrong?

The iconic British luxury carmaker has decided to shed its traditional skin and adopt a new logo and entirely opposite marketing direction, all part of its pivot towards an all-electric lineup. This decision has been met with much ridicule, but was that the point all along?

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MKBHD Panels App Backlash

A Spectacular Failure: Lessons from MKBHD’s App “Panels”

Launching a new product can be a defining moment for any brand. Done right, it can elevate your standing in the industry, build trust with consumers, and ensure long-term success. Done wrong, it can alienate your existing audience and harm your brand’s reputation. Unfortunately, the recent launch of “Panels”, a wallpaper app from popular tech YouTuber Marques Brownlee (MKBHD), offers a masterclass in what *not* to do when launching a product

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Free Website Audit

Boost Your Online Presence with a Professional Website Audit

More often than not, what a business needs isn’t a full overhaul but a strategic audit of their existing website. A website audit is like a health check—it digs into the details, finding what’s working, what’s not, and how to fix it. If your business feels like it’s hit a plateau online, here’s how a website audit could help you move forward…

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How To Build A Strong Brand

Building a good brand for your business is crucial if you want to establish a strong presence in the marketplace and create a lasting impression on your customers.

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