Optential is a distinguished Human Resources and Industrial Psychology Consultancy that specialises in unleashing the full potential of organizations and their workforce. With a deep understanding of the intricate dynamics between people and businesses, Optential crafts bespoke HR services to drive organizational success. Their team of seasoned professionals brings extensive expertise and a client-centric approach to every engagement, ensuring impactful solutions that optimise workforce performance. By leveraging their comprehensive knowledge and experience, Optential empowers workforces and businesses to thrive in today’s competitive landscape.
When Optential approached us, they recognised the need to elevate their online presence and revamp their existing website, which fell short of effectively reflecting their professionalism and brand identity. Their primary objectives for the project were as follows:
Revamp the website: Optential sought a complete overhaul of their current website to establish a modern and professional online presence that aligned with their esteemed brand. They aimed to create a visually compelling website that would captivate visitors and convey their expertise.
Highlight services and differentiation: Optential wanted the website to serve as a powerful marketing tool, clearly conveying their comprehensive range of HR services and emphasizing the unique value proposition that sets them apart from competitors. They aimed to communicate their expertise and showcase how their solutions drive meaningful organizational improvements.
Improve search engine visibility: At the time, Optential’s website was not indexed by search engines, limiting their online reach. They aimed to enhance their visibility and increase organic traffic by implementing an effective on-page search engine optimization. The goal was to ensure their website appeared on relevant Google search results, enabling potential clients to discover their services more easily.
Enhance user-friendliness: Optential recognised the importance of providing a seamless browsing experience for their clients. They sought a user-friendly website that would allow visitors to navigate effortlessly and access essential information about their services. The goal was to create a positive user experience that would leave a lasting impression.
Implement a booking system: Optential aimed to streamline their workshop and psychometric test booking process by integrating a dedicated booking page on their website. They wanted to provide their clients with a convenient and straightforward way to schedule and secure career development sessions, enhancing overall customer satisfaction and engagement.
To enable Optential to achieve their objectives and overcome the challenges they faced, we implemented a comprehensive solution tailored to their specific needs:
First, we conducted a thorough analysis of their website and identified areas for improvement. We developed and implemented a robust SEO strategy to optimise the website’s structure and content. By strategically incorporating relevant keywords, we ensured that search engines could index and rank the site more effectively, leading to increased online visibility.
We adopted a user-centric design approach, focusing on enhancing the website’s user-friendliness and navigation. Our design team created an intuitive and visually appealing interface, making it easy for visitors to find information about Optential’s services and explore their expertise. We optimised the website for mobile viewing and implemented measures to ensure fast loading times, providing a seamless user experience across different devices.
To effectively showcase Optential’s professionalism and expertise, we crafted compelling and targeted messaging. Working closely with their team, we developed website copy that aligned with their brand’s tone and voice. We highlighted the benefits of Optential’s services and emphasized their unique value proposition, differentiating them from their competitors.
In addition, we incorporated testimonial sections and a dedicated “case study” page to highlight Optential’s successful collaborations with prominent companies. These elements instill confidence in potential clients and demonstrate Optential’s proven track record of delivering exceptional results. We strategically showcased their client portfolio and featured recognizable brands they had previously worked with, further reinforcing their credibility and industry expertise.
Furthermore, we conducted in-depth research on industry standards and compared Optential’s website to those of other HR companies. This allowed us to position them uniquely within the competitive landscape and ensure their website stood out among their peers. Our design process focused on convenience, ensuring the website catered directly to the preferences and needs of Optential’s target market.
The implemented changes and improvements resulted in significant outcomes for Optential:
First and foremost, the website’s search engine visibility improved drastically. It now appears on the second page of Google search results for their chosen keyword, a marked improvement from their previous website’s limited visibility.
Optential’s website underwent a remarkable transformation, reflecting their professionalism and modernity. The updated design captivates visitors with its visual appeal, incorporating high-quality images, cohesive color schemes, and contemporary typography. The website now stands out as unique and unconventional within the HR industry, leaving a lasting impression on visitors.
The integration of a user-friendly booking system streamlined the process for clients to reserve workshops and psychometric tests. This enhanced convenience and efficiency, resulting in increased customer satisfaction and engagement.
With a website that aligns seamlessly with their brand identity and speaks directly to their target market, Optential now has a powerful marketing tool that effectively communicates their services, expertise, and value proposition. The website’s engaging nature, featuring page animations and movement throughout, creates an immersive and memorable user experience.
Overall, the collaboration between Optential and our team successfully transformed their website into a dynamic platform that showcases their professionalism, expertise, and commitment to optimizing organisational potential.
