Jaguar Rebranding: Marketing Campaign Gone Wrong?
The iconic British luxury carmaker has decided to shed its traditional skin and adopt a new logo and entirely opposite marketing direction, all part of its pivot towards an all-electric lineup. This decision has been met with much ridicule, but was that the point all along?
A Spectacular Failure: Lessons from MKBHD’s App “Panels”
Launching a new product can be a defining moment for any brand. Done right, it can elevate your standing in the industry, build trust with consumers, and ensure long-term success. Done wrong, it can alienate your existing audience and harm your brand’s reputation. Unfortunately, the recent launch of “Panels”, a wallpaper app from popular tech YouTuber Marques Brownlee (MKBHD), offers a masterclass in what *not* to do when launching a product
Boost Your Online Presence with a Professional Website Audit
More often than not, what a business needs isn’t a full overhaul but a strategic audit of their existing website. A website audit is like a health check—it digs into the details, finding what’s working, what’s not, and how to fix it. If your business feels like it’s hit a plateau online, here’s how a website audit could help you move forward…
How To Build A Strong Brand
Building a good brand for your business is crucial if you want to establish a strong presence in the marketplace and create a lasting impression on your customers.
How to increase your e-commerce website conversion rate
Building a website that converts visitors to clients is a crucial step for any successful e-commerce store. A well-designed and optimised online shop can help attract many new clients and increase conversions, making you more money in the end.
Why Does Your Small Business Need a Website?
I’m sure you’ve asked yourself this question many times. Especially if you are in your startup phase and your budget is tight. Starting a business in South Africa may be an enormous financial burden so perhaps you want to penny-pinch for things you may feel unnecessary for your small business. You may consider a website […]
How to optimise your website for page 1 Google rankings
So you have a website and you want it to reach more clients. You saw our last blog post about why you need a website and how it is beneficial for you and your small business. You realise that its beneficial that more people see your website because that gives you the opportunity to increase […]
Outstanding Portfolio Websites by South Africans
A portfolio website is the best way to share your business with potential customers looking for your services online. You want to show them what you’re made of and how good you are at your job, and you want to do this in the most unique and personalised way for your business. Since we know a […]