A little over a decade ago, if you were an independent artist, a jewellery maker, or someone who handcrafted unique products, your options for selling were limited. You could set up a stall at a weekend market, rely on word-of-mouth, or, if you were feeling especially ambitious and driven, build your own website and hope people found it.
Today, Etsy has become the one stop shop for all indie creators. Here’s what your business can learn from their success